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The Experience
- Our Philosophy
We will focus only on what matters
It sounds kind of obvious... but it really isn't. Because - somehow - things like personal agendas, blame storming, turf guarding, cynicism, giving 72.5%, ultra clever work that doesn't work and crabbiness distract us from the things that matter.
But strip away the things that don't matter and you're left with worthy things. Craftsmanship, mind-blowing strategy breakthroughs that still seem mind-blowing the next day, wit, collaboration, and that moment around 9:15 a.m. when the caffeine hits your bloodstream and you stare at the blank screen and can't wait to fill it.
And then there's the big one. The thing that REALLY, REALLY MATTERS: the objective of the job at hand. When you focus on that - on doing what is right for the ad, website, TV spot - you remove a layer of subjectivity. It's not about what we want, or the client's boss likes, or the judges for some arbitrary award think is cool. It's about what the project needs to accomplish its task. Keep your eye on that and brilliant things will happen.
- Our Approach
Listen thoughtfully
A quick analogy: Your car is making a horrific "karfumph" noise. Your mechanic asks you to describe the karfumph in detail. She knows it's not the real problem (if it was, she could just tell you to turn up the stereo), but by asking the right questions she'll discover the real problem. This is listening thoughtfully.
Our clients' karfumphs are things like "I need an ad to generate leads," or "I've got to get on social media!" Each problem demands that we listen hard, assume nothing, ask questions and listen some more. Otherwise we might as well turn up the stereo.
- Our Process
Our Process
What can we say about process? Well, since it's unkind to knowingly bore people, we will say very little. Suffice to say that we have a very well proven process that takes us us from Point A (your problem or opportunity) to Point B (an effective solution) briskly and efficiently.
Ok. We'll keep it short. Our process includes a lot of touch points with the client - we are very big on collaboration and having clients see and help shape the work from the earliest stages. It helps us create and link smart strategy to effective tactics to intelligent and imaginative creative executions - with very, very few bumps in the road, miscommunications, false starts or embarrassing typos. It's actually pretty cool.
And, we are proud to say that on virtually every occasion that we run a client through our process they experience at least one, but often 3 - 5, very satisfying "Aha!", "Geez, I never thought of it that way", or "I came in for a new website but this solution is way smarter", moments. Which is also pretty cool.
- Our Philosophy
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The Message
- Our Craft
Our Craft
- About Our Craft
About Our Craft
Our craft is the things we do. We are a full-service communications, design and advertising studio. And since it's a big multi-channel, mixed-media, uber-connected, ultra-integrated world out there, we're equipped with a very broad range of tools and expertise. From research and strategy to design and copywriting to application development for the web and mobile devices to video, animation and motion graphics - and many others in between.
Our craft is also how we do the things we do. Our team leaders set the tone with exacting standards for craftsmanship and fulfilling the objectives of each project. These values are passed to our gifted team members - each one skilled in all the subtleties of their own craft, and all of them dedicated to creating wonderful things.
Having high standards also means we stick to our knitting. We have no intention of being all things to all people. If a job just isn't for us we'll say so.
- Our Services
- About Our Craft
- Our Work
Our Work
- Our Craft
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The People
- Clients
- Studio
Studio
- Our Culture
Our Culture
A tour around this site will tell you a lot about our culture. But here are a few more things - seven more to be exact.
We really, really value a friendly, enjoyable work environment. We would be very unfriendly to anyone who interfered with this.
Awards? We really really don't value much at all. (We think they often reward the wrong things). Helping our team members grow their skills and create work they can be proud of (because it worked) are more important to us than hardware.
We foster success. Our team members can expect: plenty of mentoring from our studio leaders, a collaborative atmosphere that helps us achieve more as a group and individuals, and opportunities to contribute outside their area of expertise.
We also foster failure. If you're not reaching beyond your grasp every now and then you'll never know how high you can climb. (To be clear, we don't encourage too much failure - we gotta get the job done. And there will be no failures within four hours of a deadline.)
We like to draw on walls. It's fun. Luckily, most of our walls are write-on glass. Sometimes we accidentally draw with permanent markers. Erasing permanent ink is not fun.
Our office is in the heart of 17th Ave. SW. Many of Calgary's finest caffeine dispensaries are just steps away. Same goes for pubs, shoe stores and clothing stores. And the sweet aromas from two bakeries waft by our door.
Hugs are free. But they're also pretty much illegal in the work place so you'll have to settle for kindness, a nurturing environment, high fives, lots of laughs and the occasional rub from the wet nose of one of our canine team members.
- The Team
The Team
DAVE IMBACH Principal / Creative GEOFF SUMMACH Principal / Business Development SPENCER FONGER CEO LORIE PULLIAM Director of Operations BEV KENDRICK Director of Corporate Services STEVE PEARSON Creative Director CANDACE EVANS Senior Graphic Designer DAN CUNNINGHAM Graphic Designer STEPHEN WENSLEY Interactive Lead CHRIS REID Senior Web DeveloperPHIL MORLEY Designer & Front-End Developer KELLY BROWN Producer Jacob McConnell Video Editor CHRISTINA LYNES Project Manager JILLIAN YAEHNE Account Strategist TRISTA GEDDES Account Architect PAM KELLER Account Architect Tom Edworthy Account Architect Lara Jensen Market Lead
- Our Culture
- Careers
Careers
We're always interested in hearing from talented people. A couple of things to keep in mind:
1. Please have a read through this site to see if you share our values and attitudes. We take this stuff seriously. (Though we're still a pretty fun bunch).
2. If you decide to apply, please provide work samples where applicable, a resume, and a cover letter that lets us see some of your personality and passion. Points will be deducted for using business jargon.
- Clients
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